A Global CPG Marketer
P&G needed a better understanding of trends and potential of Small Box Retail formats including Convenience Stores, Drug, Dollar Stores and Limited Assortment Grocery. Waypoint provided a comprehensive overview and size of the prize assessment of of these high growth channels. Recommendations on go-to-market strategies were made and executed leading to accelerated growth in these formats
A Global CPG Marketer
Waypoint developed a breakthrough Joint Planning Process for Unilever's North America Unit. This 3-year collaborative planning process turned external and internal insights into growth platforms, areas of focus and specific plans by year...many of which were collaboratively developed with customers, and jointly executed. Subsequently, Waypoint helped refine their Annual Operating Plan process and solidified their Channel Strategies and priorities
A Global Consumer Products Company
Ric Noreen has been a member of Newell's Global Customer Development Leadership Team since their transformation to an operating company structure in 2012. In a sales strategy role we have been instrumental in designing a one-company sales structure, creating and implementing the company's first annual planning process, launching a 3-year Joint Planning Process and leading a wide range of market development initiatives. We have performed the same functions globally, with a robust roster of market development initiatives planned and executed in the UK, Europe, and Australia.
Waypoint has worked on a wide range of planning, sales effectiveness and market development initiatives for newell's Commercial brands in North America and Europe. Of note, Waypoint created the introduction of Irwin Tools and Rubbermaid Commercial into the European Home Center channel and a breakthrough distribution expansion program for Irwin Tools in the European hardware channel. We have also planned and implemented over 20 Joint Business Plans with the leading commercial channel customers in Europe and Australia
Casual Footwear Market Leader
Waypoint was engaged by this leading footwear and accessories company to revitalize their overall sales force effectiveness. A comprehensive plan to optimize their selling structure, re-configure their compensation program, implement performance management and planning protocols, and establish their first-ever trade marketing function all combined to accelerate growth and reduce overall sales SG&A. Subsequent work to identify potential acquisition candidates and an exploration of a one-company sales structure advanced their long-range strategic plan.
CPG Food Contract Manufacturer
This client sought to re-invigorate their revenue growth by commissioning a market structure study and prospect scoring model that ultimately led to a precise targeting of high-potential category and customer targets. Subsequent work to align sales priorities and attendant KPI's was developed and implemented.
US Premium Footwear Marketer
The U.S. subsidiary of the Brazilian conglomerate Alpargatas retained Waypoint to increase the effectiveness of their direct sales force and agent network. A wide-ranging analysis of current structures and practices led to a customer segmentation that led to a geo-targeting initiative to identify the the most productive block-level customer target list. From this micro-marketing view, sales people and agents were given customer level sales targets and compensation plans were geared to reward KPI achievement.
Global Housewares Manufacturer
This client sought to identify category gaps and optimize their pricing position in high priority retail channels. To compliment their static market data, Waypoint was commissioned to perform broad and deep retail store audits to decompose key categories and determine innovation and distribution opportunities within the the customer's pricing construct.
Top 10 Integrated Marketing Agency
The direct marketing unit of this global marketing agency retained Waypoint to improve the effectiveness of their new business pitch process and tools. The engagement led to a series of new business wins and streamlined the preparation process.
An B2C and B2B Insurance Company
At the time, Kemper had a full portfolio of consumer insurance products but was not leveraging the scale of their customer base. A first-ever consumer segmentation was performed to identify high potential lifestyle groups, and using affinity data, Waypoint created customized lifestyle product packages and supported their launch with high-margin, value-pricing bundles
Safety Clothing and Equipment
Optimer believed that they could improve the effectiveness of their sales force by modifying their compensation plan. Waypoint completed a thorough review of their current sales processes, performed external benchmarking, and recommended a revised plan and a series of structural changes that were subsequently implemented successfully
Leading US Office Supplies Wholesaler
Waypoint engineered a program with Essendant's leading vendor to identify and transition smaller, less profitable customers from direct selling to this wholesaler. Worked collaboratively with both parties to create a conversion and growth plan for the new customer base.
Retailer Brands Co-Operative
In service to their coo-op members, Topco sought to launch a buying group strategy for branded products in key categories. Waypoint created the construct for the procurment and promotional program, identified high-potential categories and vendors to enroll, and marketed the opportunity to co-op members and vendors alike
A Global Marketing Agency
Amarati Puris Lintas, subsequently acquired by a leading global advertising agency , Publicis, retained Waypoint to help create a new business proposition for a +100MM global telecom provider. market analysis, benchmarking, protoype marketing strategies and advertising campaigns were developed by the team, as well as the full day multi-media meeting presentation.
Blue Chip Global Market Leaders
Meet Our Clients
We’ve worked with some of the biggest industry names both locally and globally. The roster includes Commercial B2B powerhouses and Consumer marketing icons. We have extensive engagement experience in the U.S.; UK; Europe; Asia Pacific; and Australia.
Our client roster includes industry leaders including Newell Brands, Unilever, Proctor & Gamble, Peacock Engineering, RG Barry, Havaianas, Ancor/ Oneida, Leo Burnett, Kemper Insurance, Optimer Brands, Topco, Inc, Essendant, Publicis Group.
See below for a brief description of how we have accelerated growth and forged relationships with this Blue-chip roster!