Waypoint Strategic Solutions:
In The News
Waypoint Strategic Solutions is frequently featured in leading business and industry publications. Often quoted as an expert source and featured as a guest contributor, Waypoint is a thought leader in growth strategies.
Fish where the fish are
June 26, 2018
Drawing a parallel between an angler's fish finder device and a sales agent's strategy, Ric Noreen outlines how to build an effective "client finder". Starting with data on consumers and retailers, this exciting toolset finds the intersection between customers, and retailers likely to serve those customers, to allow sales agents to catch their limit!
Retail loyalty programs are no longer in the cards
May 15, 2018
Ric once again joins the discussion on RetailWire in a discussion on retail loyalty programs. Many thought leaders joined in to the discussion, triggered by Macy's recent action of allowing customers to join its program without having to sign up for a credit card. Ric notes that the real value of loyalty cards is in the ability of the retailer to glean knowledge about buying trends, and to create customized offers based on the data.
Association of National Advertisers
May 29, 2018
Joint business planning is often not used to its fullest potential, according to Ric Noreen, in his article in the Association of National Advertisers publication, titled "Joint business planning 2.0 transforms trading relationships." Ric observes that often, JBP is one-sided – but is more effective with a truly collaborative approach that satisfies the needs of all trading partners equally.
Ric Noreen appeared live on TDAmeritrade Network, discussing March retail sales results released by the U.S. census. March results beat the consensus estimate of +0.4 percent by nearly 0.2 percent and the 4.5% gain versus year ago marked the third consecutive month of accelerating growth. Ric says this retail strength is likely to continue, with full year estimates at the high end of the range of 3.8 - 4.4% forecasted by the National Retail Federation. He also suggest that the companies best poised to win this year are the omni-channel retailers who have developed seamless integration between bricks and clicks.