"As an adjunct member of my leadership team, Ric has helped us around the world form go-to-market strategies and growth initiatives that have accelerated our performance. He has increased our customer engagement through collaborative planning and improved the overall effectiveness of our sales organization. His well-rounded background in marketing, sales and strategy has made him an effective advocate across the company and is valued by our key stakeholders."

Chief Customer Officer, Fortune 100 Consumer Company

"The Waypoint team was instrumental in helping us refine our go-to-market strategy and growth agenda. Their analytical approach to segmentation, and the subsequent recommendations, was thorough, fact-based, and actionable. The team has a rare blend of big-company experience combined with the kind of practicality required by mid-market B2B businesses. Their style was extremely collaborative, responsive and customer focused."

CEO, Mid-market B2B Company

"We have worked with Ric on several go-to-market, organizational design, and customer development projects. We greatly appreciate his amazing skill in managing the complexity of our Fortune 500 organization while adding value at ground level for our customers and employees. He has an outstanding capability to breakdown complex strategic issues into practical, simple solutions...and maintains line-of- sight and stewardship through marketplace execution."

Director, European Commercial Manufacturer